ECOS 35 (2) Summer 2014 Navigating nature: how to heal our blurred vision of wildlife

Abstract: Parents, grandparents, and even teachers, are no longer able to ‘introduce young children to nature’ because they can’t really see nature themselves. This article calls for a national campaign of remedial action to motivate a population which has become ‘nature blind’. Such a drive needs to learn the lessons of marketing and large-scale campaigns that have influenced public priorities.

Download article as PDF: ECOS 35-2-2 Navigating nature